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Foreword Today’s organisations will succeed based on their ability to move and respond at speed, excite their customers, differentiate their businesses and safeguard their brands. These commercial imperatives have remained unchanged for decades; however, the potential of digital technology to drive through and support these objectives, and the pace at which customer demands are shifting, are greater than ever before. To create exceptional user experiences that cater to the up-and-coming, always-online “Information Generation”, businesses need […]
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