Content’s Role in Digital Transformation

Melissa Webster leads IDC's Content and Digital Media Technologies research program. This program tracks, analyzes, and forecasts markets and trends in document and content management, records management, Web content management, digital asset management, and document and rich media (audio, video) authoring and publishing software.

Ms. Webster has more than 20 years of experience in the software industry with enterprise software vendors and internet companies ranging from the Fortune 500 to venture-backed startups, and has held senior management positions in marketing, business development, and product development at Oracle, Information Builders, Object Design, and RetailExchange, among others.