Unlock Customer Intimacy Through Big Data

What does it take to thrive in a world where customers demand an experience that is highly personalized and relevant? We believe the key is in understanding customer needs and unlocking customer intimacy. Big data can help.

In this Viewpoint for Leaders document, “Unlock Customer Intimacy through Big Data”, we share our view about the importance of having a business strategy that incorporates big data and describe our successful three-pronged approach.

TSIA Keynote:
Big Data, Big Deal: Unlock Customer Intimacy in Your Digital Business

The Ultimate Purpose of Big Data: Customer Intimacy

Vele J. Galovski
Vice President of Research for Field Services, TSIA

What It Takes To Deliver A Personalized Customer Experience

Troy Powell, PHD
Vice President Statistical Solutions, Walker

A Three Pronged Approach to Achieving Customer Intimacy through Big Data

Kevin Roche
EMC Global Services, President

How to Unlock Customer Intimacy

Mary Cay Kosten
EMC Customer Service, Senior Vice President