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There are two byproducts of rapid change: opportunity and obsolescence. I think it’s safe to say we’re all shooting for the former – but in a world evolving faster than ever, how? That’s a question we’re trying to help our customers answer every day. My advice to CEOs, CIOs and IT decision makers all over the world is to future-proof your enterprise. Your technology infrastructure alone can’t predict where your industry is going, but it can put you in a position to compete and win when you get there. Technology can be complicated, so here are three relatively simple rules to keep in mind as you prepare your organization for the massive opportunities ahead: Stop relegating IT to the back office. Those days are long gone, and the business leaders who've already made this important shift in thinking are miles ahead of the competition. IT is the gateway to greater productivity, innovation and growth – the Triple Crown in the game of commerce. Future-ready means seeing IT as the value creator it is. Avoid lock-in. The future of the datacenter is open, modular and flexible, so think long and hard before you commit to expensive proprietary systems. Too late? That’s OK. You have more IT options than ever before, and companies like Dell are devoting massive amounts of resource to innovations that bridge the gap between traditional infrastructures and the open, agile systems of the future. Find a technology partner that can help you make the transition. The enterprise of the future – just like its datacenter – is open, modular and flexible. Take a holistic approach to your IT. For too long, we've dealt with our technology infrastructure as disparate parts instead of as a seamless whole. This in turn led to a complex network of IT solutions – some that worked well together, some that didn't – and an endless cycle of vendors to manage all the silos. Sound familiar? There is a better way. It’s an integrated infrastructure built to work from device to the datacenter to the cloud seamlessly and securely. This is imperative when you consider how cloud computing, big data, mobility and security are reshaping the world in which we live and do business. Our newest ad, which will debut on national television later this week, does a good job of telling the story of the power and promise of the Future-Ready Enterprise, and how together we can overcome our greatest challenges. Here’s a sneak peek.
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