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Face-to-Face vs. Digital: Finding the Right Balance in Customer Experience is an Art

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I like shopping at Nordstrom. No, I love shopping at Nordstrom. And it recently occurred to me that part of my attraction to Nordstrom is their ability to provide a perfect balance for my shopping experience. One day, I might be in one of their stores, feeling the fabrics and breathing in the joy of […]

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Jennifer Edwards leads the Customer Experience Marketing team and is responsible for the development of strategy and execution focused on supporting the optimal experience for customers of the Enterprise Content Division. Follow @jmaciveredwards

The post Face-to-Face vs. Digital: Finding the Right Balance in Customer Experience is an Art appeared first on EMC Spark.


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