Learning from Extreme Users – What XL IT Shops Can Teach Their Smaller Brothers

David Kelly who founded one of the most recognized design firms in the world, IDEO, and who helped create the computer mouse, has a theory. While everyday users drive markets, true insights come from studying extreme users, those who use a product or service in a severe and perhaps unintended way.

For example, studying extreme PC users in military, police and mining environments led to the market for rugged notebooks where portability and durability are paramount. Users on the edge are almost always the best models for unlocking insights.

With over 140,000 PCs and 65,000 servers spread across a vast geography, Dell’s IT organization definitely qualifies as an extreme user! How does one of the largest IT teams in the world get the most out of its Dell infrastructure? We leverage Dell EMC Services to the max. We rely heavily on our lifecycle services to keep the company up and running, and more importantly, our services development team applies lessons learned from our own IT to improve our portfolio.

Whether you are a small, medium, large, or a hyper-scale IT shop, the Dell EMC Services capabilities can help you do more. During our Dell EMC World session MT111, Pat Quigley, Executive Director and I will share real life examples. And we’re not just talking about break-fix; we get maximum benefit by using services throughout the lifecycle from consulting to deployment to training and support.

Your infrastructure might be smaller than Dell IT but one day, if your organization grows, it could be even be larger! Either way, we’ll share how the pros from the Dell EMC Services team help us get the most out of our investment.

So join us at Dell EMC World Session MT111: Under the Covers – Dell on Dell Deployment and Support on Wednesday, October 19, 2:15 – 3:15 PM and hear it all straight from the largest Dell EMC Services customer on the planet.

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