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This morning, HP took a bold step forward with formally unveiling their "Project Moonshot" -- a new class of servers targeted at (apparently) hyperscale web server farms. While I'm certainly a big fan of disruptive innovation (even from EMC competitors), I've come away with mixed emotions. HP has certainly picked an interesting target to aim at. And they have enough resources and influence in the larger ecosystem to drive a specific agenda. But I think it's going to take an awfully long time before the jury is in as to whether they've been successful or not. The Basics This morning, HP conducted a press event announcing their new "Project Moonshot" servers: a new design package with new processor choices. Strip away the fanfare and puzzling branding (e.g. "software-defined servers"?), and we see a big bet on several interesting industry trends: - server architectures designed for web-scale processing will be an important market (think Facebook and their ilk) - power, cooling and floor space (opex) become dominant concerns with this audience - newer, low-power SoC (server on a chip) processors can do a better job on powering web services per $$ and per watt Download the data sheet, and you'll see... |
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