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We, as technology vendors, are collectively obsessed with products and technologies -- not only our own, but those of our competition. Our fixations on debating the merits of Product A vs. Product B, C and D inevitably draw other groups in: partners and customers. Any random walk of the interwebs will show countless opinions, comparisons, debates, shouting matches, etc. along these lines. All of this may not be particularly productive, but I guess it's entertaining to all the participants -- sort of the way people tend to debate sports. But getting stuff done in IT is a serious endeavor for most people; the outcomes matter so much more than how your favorite team is doing. Here at EMC, we've started to make some changes to improve the situation. We've begun to shift our discussion from products to workloads. We talk about use cases and customer requirements first, and then debate the merits of one approach over another in a specific context. In addition to sharing how we're trying to improve the discussion, I'd like to enlist your help in encouraging others to do the same. The Incredible Diversity In IT Spend anytime in the business, and you'll come away with... |
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