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Many of us have watched trends wash over the industry landscape. Some come and go quickly; others make more substantive changes. I've had the unfortunate privilege of observing many different waves hit, and I'd like to think I can learn a bit from each one. As we sit here in 2013, it was only four short years ago that the first vituperative cloud arguments started to erupt online: true clouds vs. fake clouds, clouderati, accusations of cloudwashing -- remember all that? From my perspective, the root cause was simple: collectively we were using a single term with multiple meanings -- and thus being perceived very differently depending on your viewpoint. History may not repeat itself, but it does rhyme: the same phenomenon was evident when the big data conversation erupted a few years back. Once again, a single term was being stretched and tortured to mean very different things to very different audiences. Frustration and cynicism is an inevitable by-product. I suppose the most recent phenomenon is software-defined anything. Those of us who are vendors and industry-watchers historically have matters much worse for everyone else. We focus on one shiny aspect or another of the discussion, and often don't take... |
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