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Many of us have watched trends wash over the industry landscape. Some come and go quickly; others make more substantive changes. I've had the unfortunate privilege of observing many different waves hit, and I'd like to think I can learn a bit from each one. As we sit here in 2013, it was only four short years ago that the first vituperative cloud arguments started to erupt online: true clouds vs. fake clouds, clouderati, accusations of cloudwashing -- remember all that? From my perspective, the root cause was simple: collectively we were using a single term with multiple meanings -- and thus being perceived very differently depending on your viewpoint. History may not repeat itself, but it does rhyme: the same phenomenon was evident when the big data conversation erupted a few years back. Once again, a single term was being stretched and tortured to mean very different things to very different audiences. Frustration and cynicism is an inevitable by-product. I suppose the most recent phenomenon is software-defined anything. Those of us who are vendors and industry-watchers historically have matters much worse for everyone else. We focus on one shiny aspect or another of the discussion, and often don't take...Image may be NSFW. Clik here to view. 
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